In todayâ€™s bring-your-own-device, on-the-go corporate culture, will Video Conferencing and/or Collaboration be able to replace the Audio Conference Call?
Difficult to say however Video technology has come a long way. Let’s start by looking at barriers to adopt this technology. Which of the reasons below do you believe is the primary barrier – Answer the Linkedin.com Poll in the 1Cloudroad Group
This week I had the chance to meet with theÂ LifeSizeÂ team to review their product offering, solutions and get a better feel at the Video Conferencing Â space. Before visiting Austin Texas, I had no idea who LifeSize was and what products they offered. When I would think of Enterprise Video Conferencing and/or Collaboration the big names came to mind -Â Cisco,Â Avaya, andÂ Polycom. Please note that travel to Lifesize Tech Day was paid for by Lifesize; however, no monetary compensation is expected nor received for the content that is written in this blog. Â So how does LifeSize fit in thisÂ 3 Billion Video Conferencing Market?
LifeSize Company Profile
LifeSize 30 Second Elevator Pitch
Lifesize is a pioneer and world leader in high-definition video collaboration. Designed to make video conferencing truly universal, LifeSize solutions are simple to buy, adopt, support and use. Offering video conferencing systems and software applications as well as a full line of video infrastructure, available on premise or in the cloud, LifeSize is committed to Universal Video Collaboration. With LifeSize, customers can participate in large multiparty HD calls, live streaming and recording, and collaboration on any mobile device, on any network, all at the highest level of quality. LifeSize was founded in 2003 and acquired by Logitech in 2009.
One would ask why a company needs an Enterprise Video Conferencing solution when there are freemium tools out there like Skype, Google Hangout and Face time.Â According to Lifesizeâ€™s Evangelist Simon Dudley the answer is summed up in one word â€“ Quality.
I had a chance to tour the engineering labs at Lifesize lead by the JoeÂ Bulger, VP Engineering and David Morisson, Product Manager and let me tell you that Lifesize does not take this â€œQualityâ€ statement lightly. Â As fellow blogger Omar Sanchez stated during our engineering tour the LifeSize Cameras are the Rolls Royce of the Video Conferencing cameras.Â Rigorous audio, mechanical andÂ InteroperabilityÂ test are preformed in house by local engineers in Austin and were intern displayed when we got to see the LifeSize Icon Series Â in action. Â Crisp High Definition quality video conferencing between the LifeSize offices which really gave us the same office experience you donâ€™t typically get with the freemium tools.Â So does your organization have a use case for Video Conferencing.? As video communications is now becoming
a popular trend in the business world more and more companies are beginning to take advantage and building an internal business case for Video. Julie Steele, Corporate Communications Manager at Lifesize shared with us stories of real life LifeSize customers and the unique ways they are using the Video technology within their organizations. Companies likeÂ Rackspace,ActivisionÂ andÂ BBVA, have selected Lifesize to enable stronger connected relationships with colleagues, customers and save on the time and expense of business travel.
So how does LifeSize stack up to the Cisco,Â Avaya, andÂ Polycom. They are no longer the long shot..not that I am a betting man! J Frankly, I truly believe they are the pioneers in this space. If quality is the key driver for your Video Collaboration solution, they continue to deliver. Lets look at how they answer against the key barriers;
After spending a couple of days with them, their teams passion for product is truly remarkable. I would definitely want to have the LifeSize team as an extension of my organization when moving towards video!